Web Marketer, E-marketeur, Web-marketeur, Web marketeur, Consultant en webmarketing, Consultant en e-marketing, Référenceur, Web analyst, Community manager, SEO Expert, SEO Manager

 

To increase traffic and sales linked to a website by using operational and strategic marketing tools

 

Description:

Analyses competition, trends and types of consumers

Defines internet marketing strategy, its integration and its relevance to the overall marketing strategy

Promotes communication of the site

Sets the search engine optimization strategy of the site and its position in the search engines with respect to keywords and phrases related to the website

Ensures coordination between the partners of the site

Conducts regular reporting on the impact of campaigns and provides corrective measures to improve the business performance of the site

Animates social networks

Degree in Communications or Marketing with specialisation in e-business/e-marketing or equivalent

Interpersonal Relationship

-Listens actively, respects others and takes into account different points of view and integrates them

-Proactively resolves interpersonal or personal matters that could affect performance

-Demonstrates an understanding of the roles and responsibilities of team members and balances own needs and those of the team or organization

-Develops and maintains effective relationships

-Takes responsibility for ensuring effective collaboration and takes necessary measures to enforce them

Initiative

-Is aware of goals, processes and performance standards of the team

-Demonstrates a behavior based on action, sets priorities and uses time effectively

-Works independently and proposes solutions according to the requirements

-Manages work activities according to the changing priorities of the organization

-Welcomes new or different solutions and approaches and maintains a positive and constructive attitude towards change, setbacks or stressful situations

-Adopts changes, identifies warning signals (i.e. trends, potential problems) and notifies those involved

Commitment and Collaboration

-Shares information in general while respecting the applicable procedures

-Adjusts own approach and communication according to the audience and the circumstances

-Promotes excellence and recognizes the contribution and the success of others

-Consults colleagues, partners, customers, users and other stakeholders and acts accordingly in response to their concerns

Analysis and Innovation

-Plans and adjusts work based on a thorough knowledge of the requirements of the position and seeks clarification and guidance, whenever required

-Establishes a global perspective from information gathered from various sources

Values and Ethics

-Demonstrates a sense of values and ethics personally and professionally

-Discusses internal concerns with superiors or colleagues and, if necessary, uses appropriate mechanisms to seek advice or to disclose a misconduct

-Actively contributes to the well-being at the workplace and in the building of a safe, healthy and respectful work environment

-Demonstrates excellence in the delivery of services to clients and acts with transparency and fairness

Other Competencies

-Good IT skills, including an excellent knowledge of e-marketing tools to encourage traffic on a website

-Specialisation: Social Media Marketing (SMM), Search Engine Optimisation (SEO), Search Engine Marketing (SEM)


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The Making Of

Given the vibrant and dynamic nature of the ICT/BPO sector in Mauritius, employers report an ongoing mismatch of skills between what is required and what is readily available. One of the reasons underpinning this state of affairs, is the information asymmetry that exists at any particular point of time between the demand and supply of labour.

 

In this light, in 2013, the HRDC in collaboration with professionals in the ICT/BPO sector developed the nomenclature of job profiles. It comprised 33 job profiles under 6 sub-sectors namely BPO, Call Centre, Networking, Software Development & Web, Software Testing and Systems Design.

A number of rigorous working and validation sessions were held with representatives of the industry to constitute and finalise the job profiles.

 

The ever-changing character of ICT/BPO occupations coupled to the need to systematically provide novel information on career pathways have highlighted the need for continual and user friendliness of information provision.

 

The Career Development Stairway (CaDS) website was developed with this in mind. To this end, a working group was set up to review the job profiles and the competency matrix in line with developments of the sector and requirements of the CaDS website.

 

Team leads (members of the working group) were assigned sub-sectors and they sought the collaboration of other ICT/BPO operators for crafting the job profiles. This exercise gave rise to 63 jobs and 3 additional sub-sectors emerged.

 

Career progression was also worked out for the jobs. The revised nomenclature of job profiles was thereafter subjected to a validation workshop where the players of the industry helped to refine them. This formed the bedrock for the development of the CaDS website.

Connect

The Director
Human Resource Development Council
4th Floor
NG Tower
Ebene Cybercity
Mauritius
Tel : +230 454 4009 (PABX) 
Fax: +230 454 6220 / 454 6260
Email: cads@hrdc.intnet.mu