To increase traffic and sales linked to a website by using operational and strategic marketing tools
Description:
Analyses competition, trends and types of consumers
Defines internet marketing strategy, its integration and its relevance to the overall marketing strategy
Promotes communication of the site
Sets the search engine optimization strategy of the site and its position in the search engines with respect to keywords and phrases related to the website
Ensures coordination between the partners of the site
Conducts regular reporting on the impact of campaigns and provides corrective measures to improve the business performance of the site
Animates social networks
Degree in Communications or Marketing with specialisation in e-business/e-marketing or equivalent